.Manly Bands is actually a direct-to-consumer seller of men's rings. The company launched in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, couldn't find a suitable wedding celebration band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts talked about the company's starting, distinct band products, as well as extra. Ever since, Manly Bands has actually acquired its supplier. The production of rings coming from, mention, Port Daniel's scotch gun barrels or even Fender guitar cords produces powerful video recording, states Ruggiero, ideal for narration on social networking sites as well as somewhere else.The whole audio of our talk is actually inserted listed below. The records is modified for span and clearness.Eric Bandholz: Provide our company a run-through of what you do.John Ruggiero: My other half, Michelle, as well as I started an internet ring firm referred to as Manly Bands in 2016 to resolve a trouble of wedding bands for males. Our team were just gotten married to. I have huge hands and also could not find a band that I suched as that was certainly not overpriced. My alternatives were actually getting coming from a directory or possessing one thing tailor-made.I ended up acquiring coming from a web site. The band got here in a level mailer, without any box or client service. It was a horrible adventure by today's ecommerce specifications.We obtained married, relocated to Fla, and also needed to have a job. We informed our own selves, "Our experts are actually each business owners. Why do not we make our personal organization?" Our team covered the forms of problems our company 'd viewed and also how to handle them. My band experience arised, and our experts decided to make an effort to address it for various other men.Our objective when we started was actually to pay for lease. Our team believed creating a married couple thousand bucks a month from this would be wonderful. Our company considered it a way of living business, not high-growth. It was actually merely Michelle and also me in our garage developing bands and also delivering them bent on clients. We had actually appealed something. Our notification reverberated with prospects.Michelle and also I create a great team. I develop tips, as well as she's the implementer. A considerable amount of our excellence visits her artistic thoughts. She titles the rings and develops identities. She hooks up the bands to clients. Explaining a ring only as "eight-millimeter black" failed to suffice.We created rings from special components, like Port Daniel's barrels or even unique metals. Your business removed. Ever since, our company've grown considerably. Our experts now have over 55 people in the Manly Bands loved ones. Concerning half of those are ring artisans who function in our just recently acquired manufacturing shop in Utah.Bandholz: When performed you acquire a maker?Ruggiero: Concerning a year and also an one-half earlier. We had been their client for years, so we understood all of them effectively. The majority of their service was actually retail, which failed to interest our company-- going to mom-and-pop jewelers. They maintained their wholesale clients and brand name. Our team got a number of their properties as well as brought over employees.Causing a manufacturing crew has actually been among the greatest traits our company've done. It's been unbelievable to head out certainly there and also enjoy them create rings out of Fender guitar strings or even metallic coming from an M1 Abrams container.Bandholz: Exactly how performs in-house production impact marketing?Ruggiero: It is actually been large. Taking a cam to the other side of the office as well as recording the crew utilizing turrets to reduce the metallic rods or whiskey barrels in to bands makes for amazing video recording. Our experts possess our cam team out there at all times. Our company use that footage on our social networking sites and also in our adds and e-newsletters. Our team make an effort to promote that since a lot of providers in the guys's ring space don't make. They fall ship or purchase coming from abroad and afterwards transport it out. Yet our company wish it to last a lifetime as well as be one thing folks may take satisfaction in.We have actually possessed a considerable amount of results along with our army ancestry compilation, where we source one-of-a-kind army components. We possess the M1 Garand rifle supply, the hardwood component, coming from World War I. Enjoying our crew placed that in the turret and also cut a part out for a band is fascinating.Our advertising for those bands refer to the history, the soldiers, where the weapon was used, and also factors like that. My better half and I analyzed filmmaking in college. Our experts utilize our capabilities to enlighten and also tell a story. As an example, I lately acquired an e-mail coming from a customer that discussed that his grandfather made use of to steer M1 storage tanks. The customer skilled some of those rings to his gramps, and also they possessed fairly an emotional substitution. It behaves to aid customers associate with their past and develop one thing relevant.Bandholz: Where can individuals acquire a ring from you?Ruggiero: ManlyBands.com. We have photos on Instagram, also. I get on Twitter as well as LinkedIn.